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In today where digitalization is rapidly increasing, it
has become a critical necessity for e-commerce platforms to adapt
to user expectations and market dynamics. Especially while multivendor online platforms offer significant advantages such as
product diversity, price competition and accessibility for users;
they also create the opportunity for sellers to reach new markets,
achieve operational efficiency and manage their processes in an
integrated manner in a digital environment. But the success of
such platforms is not limited to offering a wide range of products;
the quality of the user experience, the technical robustness of the
system and the effectiveness of process management are at least as
important factors
International Conference on Advanced Technologies, Computer Engineering and Science
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