enoMarkt : Innovative Platform for Integrated Marketplace Management
AbstractIn today where digitalization is rapidly increasing, it has become a critical necessity for e-commerce platforms to adapt to user expectations and market dynamics. Especially while multivendor online platforms offer significant advantages such as product diversity, price competition and accessibility for users; they also create the opportunity for sellers to reach new markets, achieve operational efficiency and manage their processes in an integrated manner in a digital environment. But the success of such platforms is not limited to offering a wide range of products; the quality of the user experience, the technical robustness of the system and the effectiveness of process management are at least as important factors