SEARCH RESULT

The purpose of this paper is to understand the dimensions of the Consumer Citizenship which is relatively new concept in the literature. A test is designed to measure sustainable consumption level based on the Consumer Citizenship concept which is defined by Consumer Citizenship Network and PERL project.(2003-2015) After making necessary arrangements and taking experts’ opinions, some statements were selected from previous researches subjectively by the authors in the belief that they adequately reflected principles and standards for the test construction. A survey is conducted and within the scope of the scale reliability, the Cronbach Alpha inner coherence coefficient is examined and SPSS 21 is used for explanatory factor analysis. According to the results , it is seen that the items of consumer citizenship test are gathered under 6 dimensions. These are 1. Education 2. Conscious Consumption 3. Assurance Of Healthly And Safe Protected Society 4. Preference/Choice 5. Demand Accountability and Investigating Back Stage Of The Production, 6. Reflected Attitude to the Lifestyle Choices.

Business and Organization Research (International Conference)
BOR

Esra Demirbaş Sevgi Kalkan