Analysis of Presence of Bank Branches According to Settlement in Turkey with Data Mining
Süleyman DÜNDAR Seliha Seçil BAYRAM
AbstractBanks are one of the most important actors of the financial system. Banks can perform their services through alternative distribution channels such as branches, ATMs, internet banking and telephone banking. Banks, which are affected by economic developments and who are both financial market actors and profit-making enterprises and employing employment, provide the most efficient services through their branches. The choice of the banks' location is very important in terms of bank success. One of the factors affecting the choice of establishment location of banks is the population of the place. The closest selection criteria are the GDP per capita in the region and the activities of competing banks. It is important to choose the place of operation of the banks as well as the widespread branch network in which the customers will work. In the competitive environment, especially corporate customers work with more than one bank. It is important that the banks where they work for the enterprises that have active or widespread networks in the field have branches together in the same settlement. The aim of this study is; a total of 960 settlements with Turkey's 81 provinces, the districts and towns, bank examination for the presence of the branches of activity and which banks that operate together on the same settlement "data mining" One of the suitable ones association rules "Apriori Algorithm" and is to be determined. For this purpose, the "The Banks Association of Turkey" in the number of audits and the existence of settlements in which they operate according to their location by the banks operating in Turkey "IBM SPSS Modeler" has been analyzed with the program. According to the results obtained, the banks operating together in the same settlement area may determine the bank preferences of the financial managers.